The year 2023 has surprised us in many ways in the field of digital marketing as there are numerous rapid transitions that are going on globally. Many businesses are already trying to transform themselves to adapt to these changes through data-driven strategies to improve their results and sustain themselves in the market.
As experts in marketing, at Glidebyond we would help you face the upcoming challenges and transition smoothly.
AI and Chatbot
AI has been in development for quite some time and has been a hot topic for people to discuss. With every breakthrough, it makes the digital marketing landscape change drastically. Most of the marketing channels are now adapting to AI as their algorithms determine your ranking in searches and determine who gets to see your content on searches and posts on social media.
With OpenAI launching chat GPT there has created a storm. Chat GPT can produce essays, poems, chat and computer programs by asking clarifying questions and interacting with the users.
while having lower capabilities than humans in real-world scenarios, Chat GPT-4 shows near-human-level capabilities in many scenarios, exceeding expectations.
A person on an average day watches a minimum of at least 30 minutes of video content. With interesting content and good-quality videos, you can attract more viewers.
short videos such as Instagram reels and any other 5sec videos are attracting audiences on social media. This trend is bound to grow further in 2023 as short videos grab more attention. For your business to stay relevant in the coming years you need to update yourself and stay connected to your audience through these short videos.
Social Media Trends
The new social media trends focus on the actual content posted rather than focusing on the number of followers you have. So, your brand must focus on social media influencers and content creators.
Glidebyond focuses on how to bridge you and your audiences to draw out the maximum reach you could get through social media and help you to carve out your growth curve.
Getting more creative with oncoming Apps
There are a lot of on-coming applications and tools in the market that can help boost your creativity when it comes to marketing. With so much competition and content to compete with, creativity plays an irreplaceable role in every piece of marketing content you put out. As a business, you must have the best chance of getting noticed and engaged.
Knowing and implementing the latest trends for 2023 successfully will effectively skyrocket your business to new heights.